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Marketing

Responsible business development

With this training, develop the skills to initiate a risk management strategy and competitive and robust economic development.

About the training course

  • 21 hours over 2 full days and 2 half-days

  • Define and explain the principle of corporate social responsibility (CSR) as well as linear and circular economic principles.

  • Identify current and anticipated risks and opportunities in a context of multiple crises and evolving regulations.

  • Guide the company's actions based on relevant levers.

  • Identify connections to create synergies with economic partners.

  • Develop a monitoring and reporting methodology.

  • Improve the company's productivity, competitiveness, and resilience.

Content

  • What is circular economy?

Define the circular economy

Distinguish between the circular economy and the linear economy

  • Circular economy and the value chain

Understanding the concepts and sectors of value chains

  • Why CSR?

Understand economic development scenarios

Recognizing the challenges of CSR

  • What is CSR?

Define CSR

Give examples of CSR implementation

  • Implementing CSR in my company

Becoming familiar with available resources and tools

Assessing priorities to develop a phased strategy for implementing CSR initiatives

  • Synergies in circular economy

Giving examples of organizational synergies that enable operation within a circular economy

  • Circular economy and my business

Assess priorities to develop a phased strategy for implementing circular economy initiatives.

  • Integrating CSR into my development strategy

Based on the current strategy, integrate ESG (Environmental, Social, and Governance) criteria.

  • Integrating the circular economy into my development strategy

Based on the current strategy, integrate the priorities and circular economy strategy framework.

  • The responsible development plan

Develop a realistic plan and objectives combining the current strategy with new CSR and circular economy elements.

Define the action monitoring and evaluation plan.

Define roles and resources.

Audience

Managers and employees of companies, communities and associations, in charge of purchasing, human resources, project management, strategic direction.

Prerequisite

Good command of the English language.

Familiarity with the use of digital tools such as smartphones, laptops, and QR codes.

Terms

In-person or online format.

Number of participants: 4 to 12.


This training, as described in this document, is delivered in both in-house and open enrollment formats.

Duration

Two formats are available:

3 full days of 8 hours each, including breaks and lunch

2 full days of 8 hours each (including lunch break) + 2 half-days of 3.5 hours each (lunch break not included).

PRICES

In person or remotely
4 to 12 participants from the same organization

Duration

Prix par groupe

25 hours over 2 full days + 2 half-days

24 hours over 3 days

€4,750

€4,500

50% Launch discount*

* The launch discount is applicable to the displayed rates for training services until 30/09/2026.

Outside the Occitanie region, travel expenses are added to the quote.

The prices shown include VAT.

Means

Each session includes theoretical and practical content, with serious games, quizzes, role-playing scenarios, and group intelligence exercises.

The tools used and provided are:

Entertainment materials, such as cards or puzzles, and presentation aids (large erasable sheets, sticky notes, pencils, slide projections, and/or video presentations in PowerPoint/PDF/Keynote/MPEG4 or similar formats).

Tools to be brought by participants: Their smartphone or laptop.

For off-site training sessions, Elans d’Avenir will provide appropriate training facilities and equipment.

When the client is responsible for the equipment and materials used in connection with the training services, the client will be liable for any loss or damage to this equipment and equipment.

For on-site training sessions, the client will provide the on-site training facilities and equipment, according to the terms agreed upon in the quote.

Skills acquisition assessment

  • A certificate of attendance will be issued in the days following the training.

  • Short exercises between sessions will allow participants to assess their understanding throughout the training.

  • A comprehensive exercise at the end of the training will provide an immediate review of the skills acquired.

  • A satisfaction questionnaire will evaluate how well the training met the participants' expectations and needs.

  • A follow-up questionnaire will be sent out three weeks after the training to assess the assimilation and application of the skills in a professional context.

  • This training is not certified.

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